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First year


The medium is the message

This week we explored how the medium is the message and I thought… well I didn’t think, I just sat there in confusion. How could the medium be the message, the message is the message!  It wasn’t until I had a further look into Marshall McLuhan’s theory that I came to understand how ‘the medium…

Media Audiences

When we picture an audience, we often think of being a part of a large crowd. Cinemas, concerts, lectures, ect. But in 2020, with the effects of COVID-19, we had to rethink what it was and meant to be a part of an audience. Because we could no longer go out and attend such crowded…

Representation & Interpretation

This week we discussed representation and interpretation where we looked at different communication models. The problem with these transmission models is that they assume a non-problematic, linear, transfer of knowledge. They assume the sender encodes the message and the receiver decodes it, but it also assumes they share the same interpretations.  When a sender encodes…

Vaporwaves, Aesthetics & Glitch Art

During 2011, vapourwaves, aesthetics and glitch art originated from the modern day internet culture. Eventually the music and art emerged together to make one, they had created a subculture on the Internet.  Vaporwaves is generally the type of music with heavy emphasis on 90s sounds, particularly defined by smooth jazz and elevator music. Various samples…

The Aboriginal Flag and Copyright

Rachel George, Margaret Vaafusuaga, Taya Gregerson, Talithia Ward & Imogen Grant In 2020 #FreeTheFlag took centre stage in the nation’s headlines as there was, and still is, a growing anger about the use of the Aboriginal Flag. Currently the flag is not free for use due to the fact it is subject to copyright, and…

Collective Intelligence & Networked Participation

What is Collective Intelligence?  Collective intelligence appears in concurrence decision making. It is a shared or group intelligence that results from the combined efforts of collaboration and competition of many individuals. It is universally distributed, constantly enhanced, coordinated in real time and allows effective mobilisation of skills. Collective intelligence can otherwise be understood as an…

Media Industries and Ownership

There are a range of media forms that we can use to access different types of information. Research conducted in 2019 shows approximately 6 hours of television per day is watched by adults aged between 50-64 years old. This can be compared to less than 2 hours spent by those aged 18-34 per day. This…

DA Pitch

The bcm112 digital artefact has given me another chance to start up the small business goal of mine. Astra accessories is an epoxy art resin store that creates accessories such as barrettes. Using a 1:1 ratio of both resin and hardener, each product is hand crafted and cured. Astra accessories’ barrettes will come in a…

Fraser Anning

In 2019, former Senator Fraser Anning penned a media release in response to the Christchurch massacre, along with a series of social media posts, which have been widely condemned as hate speech. The call for Anning to be removed from Parliament, by more than 1,000,000 Queenslanders, was due to tweets and published statements made by…

Fan Studies

Audiences used to be perceived as passive, often gullible, easily influenced and child-like. But as linear communication models terminate, the line between producers and consumers of media has become blurred. Fan studies is the culture and community of a fandom and looks at the associated activities or what audiences ‘do’ with texts. Fans demonstrate how…

Distributed media and meme warfare

As the linear communication process fades, audiences have become more active. Audiences want to inform the media of their existence and the shift in power that comes with new technologies. The many-to-many process of content creation allows for the rapid movement of produsers between roles. Content is no longer a final product as it’s always…

Defamation Case: Rebel Wilson VS Bauer Media

As influential sources of information, publishers and news organisations have the power to alter and persuade audiences’ views. It is important that media present factual stories and accurate statements to maintain this trust with their viewers and avoid this risk of defamation. For material to be defamatory, it is likely to; negatively affect one’s reputation…

Schema & Framing

“Our interpretations of external stimuli are reliant on a frame built from previous experiences and knowledge stored in memory.”Teodor Mitew Since childhood our knowledge and experiences are stored in our memory as patterns. With the repetition of these patterns, over time, they stabilize and become memory associate chains which forms schema. The way we view…

Moral Panics

Moral Panics are situations in which the general public experiences an unjustified panic about a specific social issue. Sometimes they have the basis of things worth worrying about. They explain moments of pervasive, collective anxiety experienced by members of a society. Unjustified moral panics occur when the amount of panic and concern that others don’t…

Hyperreality & the Spectacle

Hyperreality is a term by Jean Baudrillard which is used to describe “an image or simulation… that either distorts the reality it purports to depict or does not in fact depict anything with a real existence at all” In the media, hyperreality is used to alter the truth, leading people to believe it is the…

Project Beta

Astra Accessories is an online instagram page. My digital artefact aims to address and accommodate for the demand of hair accessories that are affordable and readily available teenage girls. Since starting this page I have been able to see what works in terms of audience engagement and what is less effective. My statistics show the…

Copyright

“In the societies of control … what is important is no longer either a signature or a number, but a code: the code is a password.”Gilles Deleuze Once upon a time there was no such thing as copyright. This meant anyone could freely copy and produce content. Copyright is an intellectual property law used to…

Source Codes

This week we discussed affordances built in media platforms. Convergence is the flow and cooperation between multiple media platforms, and the response of their audiences. There are three parts to convergence; platforms, audiences, industries. Platforms are all about the move to the digital world and the flow of content across three platforms. Audience discusses how…

Privacy & Surveillance

This week we discussed privacy and surveillance in the media.  You know when you’ve been talking about a product or you liked that 1 post about something and then suddenly it’s all you see. Ads are popping up, all your fyp is about that specific thing. And you start to spiral into conspiracy that the…

Popular Culture

John Storey attempts to define popular culture in 3 ways: as ‘Culture that is widely favoured or well liked by many people’ (Storey, 2015). ‘To suggest that it is the culture that is left over after we have decided what is high culture’ (Storey, 2015). Pierre Bourdieu, a French sociologist, 1984 suggests cultural distinctions of…

DA ideas

For my BCM114 Digital Artefact i have come up with a few ideas that i am interested in. Last semester in BCM112 i made an instagram account where i displayed the resin hair accessories that i hand made. Having to make the product in top of running the page to produce content was very time…

Global News

Tv, newspapers, social media, streaming, verbal communication; these are all ways we can access the news. News is about the recent information being received on micro, meso or macro levels. In our society, it is important to be aware of the events taking place around us. But living across 7 continents, it’s hard to be…

DA Contextual Essay

For my DA i have created @astraaccessories …. which is an Instagram page which features my collection of resin hair accessories I’ve made over this year. Astra accessories responds to the issue of a lack of readily available and affordable accessories to teenage girls. I have always had a passion for creating things so I…

Global Social Media

Instagram is a free photo and video sharing social media platform with roughly 1 billion users. A persona can range from a brand, object, character, location or space (Moore, 2020). I use my Instagram profile for personal use. Its main function to me is to keep up with my friends’ lives and a form of…

Digital Artefact Pitch

With COVID-19 and its hardships it is important that we don’t lose sight of our goals. It is easy to feel helpless in these times but times like these are an opportunity to work on ourselves and improve our mindset for when life regains normality. Many people have the desire to change in a positive…

Ideating

From the start of BCM114 i had generated many ideas for what i wanted to do for my DA. Keeping FIST (fast, inexpensive, tiny & simple) in mind, i evaluated which option would be the best to start on. Most of my DA ideas responded to the problem of lockdown and the effects it may…

da #2

In previous posts I have mentioned the idea of a new digital artefact. This is something I’ve been thinking about for a while now to reach a different audience and see how they respond and react to content. Upon testing and feedback, the need for a niche audience is vital. Who is Emma Chamberlain ??…

PROJECT BETA

Over this semester I have undergone 2 digital artefacts, the first was @youx2.0  Developing this project simultaneously with the concepts introduced each week in bcm114, I learnt how to properly examine and engage audiences and create a successful DA. My project began as a struggle due to my audience being too broad, this meant I…

Prototyping

In week 7 we were introduced to the Prototyping Stage which followed on from the thinking, observing, defining and ideating stages. In the weekly lecture video, Ted discussed how in this stage of our project progress, we make tangible physical models of the problem solutions generated previously. The prototyping stage starts with generating a volume…

Contextual Report

Throughout bcm114 this semester I have undergone 2 different digital artefacts.  The first was youx2.0. This was a page aimed at motivating and inspiring young teenage girls to better their mindsets, addressing the issue of bad habits that result from lockdown and isolation. I knew these problems existed because as a teenage girl myself I…

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